Cirque du Soleil cuts 3,500 jobs to avoid bankruptcy

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Canadian entertainment firm Cirque du Soleil is to cut 3,500 jobs after striking a deal to avoid bankruptcy.

The group, best known for its flamboyant touring circuses, said the coronavirus pandemic had forced it to cancel shows and lay off its artists.

The company will now try to restructure while shedding about 95% of its staff.

“With zero revenue since the forced closure of all of our shows due to Covid-19, the management had to act decisively,” said boss Daniel Lamarre.

The firm had to pause production of all of its shows, including six in Las Vegas, back in March.

Along with its circuses, its also has musicals that tour the world including Michael Jackson One and The Beatles Love.

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The firm said it had entered an agreement under which its existing shareholders will take over Cirque’s liabilities and invest $300m (£244m) in the business.

Some $200m of this will take the form of a loan from the province of Quebec, where the firm is based.

It also said shareholders would set aside $20m to provide additional relief to affected employees and contractors.

It said it intended to rehire “a substantial majority” of terminated employees, business conditions allowing, once coronavirus-related shutdowns were lifted and operations could resume.

Cirque’s application for bankruptcy protection will be heard on Tuesday by the Superior Court of Quebec.

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Benvolio Cavallone

Benvolio Cavallone

Sono molto di più: sono un marketer, uno stratega dei social media, un blogger, un esperto di SEO. In breve, sono il ragazzo che può aiutare la tua azienda ad avere successo nel mercato italiano. Nel 2019 ho aiutato oltre 15 aziende a comunicare efficacemente con le loro prospettive e il pubblico italiano. Tra i miei clienti, posso vantare H&M, Organo Gold, SEGA, Pinnacle, Radison Hotels, Holland Pass e Voyage Privé.

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